In the paradigm of “more, faster, better”, businesses focus on convincing you, the consumer, that their product is better as defined by price, convenience or features. But we have learned that there are other criteria that are more important to some; what is the impact of this product or service on our environment; are these products safe; are the policies of these companies in line with our personal beliefs?
More and more, consumers are making buying decisions based on these criteria. So, it is very important that your website communicates these ideas to visitors in a clear way. Where does your company stand in relation to our communities, our country, and even our planet? For example, if you had the choice of buying two equivalent products for approximately the same price, but one of the companies donates a portion of their sales to support a local charity, would’t you buy that product? You would get what you want, and would help others in the process. The best proposition is always a “WIN-WIN” proposition.